Yes, at the beginning, the tag line and whole marketing campaign revolved around “There Are No Rules!” but this proved far too gruesome an image for sponsors and TV networks, as well as for the majority of ‘civilized’ fight audiences. So, what happened was that the sport underwent a transformation to bring it in line with modern sensibilities. The result was… a bunch of rules. Rules designed to protect the fighters, appease the networks while still being able to draw in the mass audiences and allow the fighting to be an exciting spectator-sport.

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