01 Jan UFC on ESPN 11 averages 912,000 viewers, finishes fifth in cable ratings on Saturday
UFC on ESPN 11 was once again a top-five rated program on cable this past Saturday night with the card headlined by Curtis Blaydes’ five-round decision win over Alexander Volkov.
The event averaged 912,000 viewers over the course of the broadcast with a .32 rating in the coveted 18-49 demographic according to the Nielsen ratings system. Overall, UFC on ESPN 11 was No. 5 in the Saturday ratings for cable with FOX News and CNN programming taking up the top four spots.
The average viewers for UFC on ESPN 11 were slightly up from UFC on ESPN 10, which averaged 908,000 viewers. Saturday night’s card also had a slightly earlier start time at 8 p.m. ET.
UFC on ESPN 11 now sits at No. 7 out of 11 UFC shows that have aired on ESPN. It must be noted that UFC on ESPN 11 was simulcast on ESPN+, which could account for even higher viewership numbers, but that is a subscription based service and those ratings are not reported.
The prelims for UFC on ESPN 11 averaged 513,000 viewers over the three-hour broadcast that started at 5 p.m. ET. That part of the show landed at No. 30 in the top-50 cable programs for this past Saturday.
The UFC show also airs on ESPN on June 27 with an 8 p.m. ET start time for the main card. In the main event, former interim lightweight champion Dustin Poirier takes on Dan Hooker.